Schools that are considering starting a school division, such as an upper school, middle school or lower school should conduct a feasibility study before proceeding. Although schools may believe there is a market for additional grades, an objective analysis is critical to avoid pitfalls and achieve the best possible outcome. The feasibility study would typically include an assessment of all or some the following:

Some of the questions that need to be addressed are:

A telephone survey is typically the best way to study the internal and external markets. The market study also needs to include an analysis of the supply and the competition.

Zoning, construction and location issues are major considerations for schools and need to be studied carefully. The unique requirements for schools must be fully researched and understood.

The financial feasibility must be studied carefully and objectively. It is easy for those who want to The financial plan should include the startup and operational costs for the first five years.

Engaging the current school community in the process is essential. The views of parents and teachers need to be taken unto consideration. Their support will be critical to a successful expansion.

The addition of a new school will have significant operational implications, especially if the new school is located on a different campus than the existing school. It is essential to consider and plan for operational changes.

Assuming the recommendation from the feasibility study is to proceed with the project, a timeline for the school formation must be prepared.

Effective marketing will be one of the most important parts of the project. Recruiting families and achieving enrollment goals will be critical to the success of the project and the school.